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Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQoreCtrl + Alt + Marketing
00:00 / 53:17
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About
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In this episode, you'll learn:
(01:43) Breakdown of advertising ecosystem - planning, servicing, copy, design
(08.36) Difference between account planning in mainline vs digital agencies
(17.50) Winding of agency career, new innings as a music producer
(25.27) GuruQore origin story
(26.49) Pivoting as an early-stage startup to find the right fit
(29.08) Creating a new vertical, why marketing teaching is ikigai
(31.43) Why pivoting is a lot like sailing a huge-ass Titanic
(35.19) The one marketing skill no one's teaching, Test vs T20 of marketing careers
(43.20) Running a startup as a missionary founder
(47.03) Advice to 21-year-old self
(47.50) Career advice for marketers
Where to find our guest:
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Where to find Mita:
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Transcript
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Referenced
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